The Reputation Kylie Jenner Has On Social Media
Celebrities influence on social media should not be underrated.This is due to their massive followers on social media. For example, Kylie Jenner tweet against Snapchat, facilitated losses that amounted to billions of dollars in a period of one month.Regardless of it being a planned move or not, thousands of people liked the post.As Stated below, Kylie Jenner uses her social media marketing power in the following ways.
Kylie uses her social media influence to promote products and the companies. Before the tweet that Kylie Jenner posted, Snapchat losing billions was apparent just that the stakeholders were unable to see it.This was mainly because users had started to reduce due to competition from other emerging social media platforms with the same concept as Snapchat but improved. Therefore, her tweeting about it made people aware. This, therefore, serve as an indicator to social media companies to depend on celebrities and endorse them because of the play a significant role to their users. Hiring these celebrities will, therefore, bring more users.
Jenner’s achievement in cosmetics business is also another way she uses her marketing power. US Presort findings show that a higher rate of consumers do comprehensive research on a product online before they decide to use that brand.But When a celebrity uses a specific brand, consumers tend to trust it, and the product becomes a success. Hence Jenner’s make up trademark name achieved millions in a period of not more than two years. With such celebrities like Kylie Jenner advertising, a product would make their fans and other consumers to use that particular product. Her success in cosmetics can be attributed to the way she produced a few numbers of product for her initial cosmetics line. The Forbes fame she acquired encouraged her to the opening up of the cosmetics business.
Kylie uses her marketing power as a businesswoman and a mother to prove women can also be achievers. To Jenner since her childhood, the idea of being a successful businesswoman was unsound and such women seemed incapable to raise a family. By using the social media influence, Jenner proves this stereotype wrong. Because Kylie Jenner is on the verge of becoming a mother, She, therefore, uses her cosmetics to come up with brands that mainly targets mothers. Though brands name plays a major role in relation to an external force or internal growth, Jenner’s follower base has not been affected and therefore making it an interesting thing even after the decision to focus on mothers. The resultant cosmetics boost is major and can be attributed to the existence of brands that are baby-inspired for mothers.